Incrmntal Ltd.
Enterprise Software & Infrastructure — Stage: Initial Revenues. Est: 2020. Tags: AdTech, Artificial Intelligence, Digital Media, Entertainment, Online Advertising. Incrmntal uses a causal data science approach to track the effectiveness of marketing as it’s happening by determining the connection between cause and effect of every action a marketer takes across channels, however momentous or minor. The goal is to track everything from the launch of a new TV campaign to swapping out a piece of creative on the web. The company developed an incrementality measurement software for advertisers. Incrmntal's platform provides the users with the tools to uncover the causality behind their marketing activities with no need for user-level data.. Web: https://www.incrmntal.com